I promote my business to attract new customers.
I promote myself to become more attractive.
I promote my business to attract new customers, so that my business can make more money.
I promote myself to become more attractive and in so doing attract more attractive people.
I promote my business through a process called Sales & Marketing.
I promote my Self through a process of Personal Spiritual Development & Growth.
I get confused when I promote my Self in Business.
Promoting my Self in Business may meet my emotional needs and make me friends (business acquaintances) and through my network of friends, I may gain more custom, but it will never make myself more attractive.
When I am promoting my self in business (networking), I am just advertising myself as part of my business, which may or may not appear attractive to potential clients.