Help for Heroes is a Victims Charity.
Charities are set up to help victims.
Charities are the heroes that help victims.
When heroes become victims, they need to be rescued from their victimhood by heroes.
When charities run out of money and are the victims of scarcity and poverty, they need to be rescued by heroes who donate large sums of money.
Without the heroes who donate money to poverty stricken charities, the heroic charities cannot donate money to the poverty stricken heroes, who have become the victims of life and need charity.
Who is the hero?
The heroic soldier wounded in battle, the heroic charity that aids their recovery, the heroic donor that gives their money, or are they all heroes?
Who is the victim?
The wounded soldier who has lost the will to fight, the hard working charity worker who needs to feel morally good, the rich donor who needs to appease their feeling of guilt, or is everyone a victim?